LOGOS
Below is a collection of various logos I have designed both for clients in the real world, and as design concepts.
THE SEVILLA
The Sevilla is a concept for a mixed-use development, designed to promote “luxurious living” - a high-class experience for residents, as well as shoppers. The brand is visually inspired by the sights of 1920s/1930s Havana, Cuba.
PRIMARY WORDMARK
HORIZONTAL WORDMARK
ABBREVIATED WORDMARK
GA EAT EXPLORE & MORE
Commissioned logo for a media outlet focused on highlighting unique traveling experiences and food in the state of Georgia. The idea for the logo was to design something simple that could adapt to a wide variety of brand touchpoints.
GLOBO GYM
At the end of the movie Dodgeball, Average Joe’s gym had acquired the majority share of the Globo Gym corporation. However, both companies have entirely different visions, which might necessitate a rebrand for Globo Gym to align more closely with the vision of its new owners.
Here is a revised logo for Globo Gym, highlighting a more positive and approachable tone, while not abandoning the brand equity that the customer base is used to.
The ‘GG’ mark is meant to double as a dumbbell, but can expand into a full wordmark.
ELLIOTT CREATIVE
RACETRAC
This logo I designed is part of a larger brand identity concept for RaceTrac, meant to communicate the idea of convenience and freedom. The word mark and symbol are both italic for this reason. The ‘R’ symbol has a negative space that implies an open road—again, giving the idea of freedom and being “on-the-go”.
FELLINI’S PIZZA
This logo is part of a larger brand identity concept for Fellini’s Pizza, a local chain of restaurants in Atlanta, GA. It’s designed to visually represents toppings on a pizza, in order to communicate to customers the variety of menu items, empowering them and increasing loyalty.