FELLINI’S PIZZA
Brand identity concept for Fellini’s Pizza restaurants, based in Atlanta, GA.
Fellini’s is a small but popular pizza chain based in Atlanta, GA. They have always had the appeal of being a ‘neighborhood’ pizza restaurant, but as they grow, a unified design system is necessary to keep and grow customer loyalty. I designed this brand identity with the goal of raising brand awareness, while keeping the small-town feel of the restaurants.
LOGO
Fellini’s logo visually represents toppings on a pizza. This imagery is designed to communicate to customers the variety of menu items, empowering them and increasing loyalty.
