My name is Kip Rohrer. I turn complex ideas into clear, compelling brand experiences—building visual systems that help organizations communicate, connect, and grow. Explore some of my selected work below.
FEATURED EXPERIENCEDuravit
Nine years of brand stewardship across print, digital, web, product launches, campaigns, presentations, and sales enablement for a global design brand. My work focused on translating complex product information into clear, scalable visual systems for the North American market.
ABOUT MEI bring more than a decade of experience creating thoughtful, scalable design for global brands and growing businesses—turning complex ideas into clear, purposeful visual communication.
FEATURED DIGITAL PROJECTM&E Products
A complete ecommerce redesign for an established industrial brand, focused on clearer product discovery, stronger visual consistency, and long-term usability. See how the site evolved into a more scalable digital extension of the M&E brand.
SELECTED INDEPENDENT WORKBeyond client and in-house work, I use self-directed projects to explore brand systems, campaigns, storytelling, and cultural ideas without the constraints of a traditional brief.
MY APPROACHThe strongest work happens where strategy, clarity, and craftsmanship meet. Whether I'm building a campaign or a visual identity, whether it's for a global organization or for a local business, my goal is the same: create systems that are purposeful, scalable, and memorable.
MY SKILLS-
Brand identity development
Visual systems and guidelines
Art direction
Typography and layout
Campaign concept development
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Integrated marketing campaigns
Product launch materials
Editorial and publication design
Sales collateral
Presentation design
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Responsive web design
UX/UI design
Digital campaign assets
Social and email design
Content hierarchy and information architecture
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Creative strategy
Cross-functional collaboration
Scalable templates and systems
Print production and vendor coordination
AI-assisted creative workflows